What we check

128 checks in 13 areas. 71 run today (47 in the free scan); the rest are on the way.

A. Access and crawling

Counts for 18% of the overall score.

• Free scan

  robots.txt reachable and valid A1

• Free scan

  AI search crawlers allowed in robots.txt A2

• Free scan

  User-triggered AI agents allowed in robots.txt A3

• Free scan

  AI training crawlers (business choice) A4

• Free scan

  Other AI agents allowed (Applebot, Amazonbot, DuckAssistBot, Meta) A5

• Free scan

  Firewall/bot protection lets AI agents through A6

• Coming soon

  Rate limiting under light load A7

• Coming soon

  Geo-blocking or forced country redirects A8

• Free scan

  No noindex on key pages A9

• Free scan

  No snippet restrictions (nosnippet, max-snippet) A10

• Free scan

  No blocking X-Robots-Tag headers A11

• Free scan

  XML sitemap discoverable A12

• Free scan

  Sitemap freshness (lastmod) A13

• Paid plan

  Sitemap URLs resolve (sampled) A14

• Free scan

  Canonical tags correct A15

• Free scan

  HTTPS redirect and short redirect chains A16

• Paid plan

  Missing pages return a real 404 A17

• Coming soon

  Click depth from homepage to products A18

• Coming soon

  Pagination and filters crawlable without JavaScript A19

• Free scan

  Response time and page weight A20

• Free scan

  HTTPS, HSTS and no mixed content A21

• Paid plan

  No forced redirect by browser language A22

• Coming soon

  Mobile and desktop content parity A23

B. Rendering and page usability

Counts for 8% of the overall score.

• Free scan

  Key content visible without JavaScript B1

• Coming soon

  Raw vs rendered comparison B2

• Coming soon

  Cookie banners and pop-ups covering content B3

• Coming soon

  Login walls, age gates, app interstitials B4

• Coming soon

  Prices, reviews or stock loaded only on scroll B5

• Coming soon

  Accessibility structure (axe-core) B6

• Coming soon

  Semantic HTML (headings, real buttons) B7

• Coming soon

  JavaScript errors that break rendering B8

C. Business identity

Counts for 8% of the overall score.

• Free scan

  Organization structured data C1

• Free scan

  Organization completeness (logo, profiles, address, legal name, tax ID) C2

• Free scan

  Official contact details in structured data C3

• Paid plan

  Contact details consistent between page and markup C4

• Free scan

  WebSite markup with site search C5

• Paid plan

  Store locations and opening hours marked up C6

• Coming soon

  Legitimacy signals (trade license, VAT number) C7

• Free scan

  About page linked C8

D. Product data

Counts for 16% of the overall score.

• Free scan

  Product structured data on product pages D1

• Free scan

  Core product fields complete D2

• Paid plan

  Extended product attributes D3

• Paid plan

  Variants marked up as a product group D4

• Free scan

  GTIN check digits valid D5

• Paid plan

  No duplicate identifiers across products D6

• Paid plan

  Product images with alt text D7

• Coming soon

  Description quality and specificity D8

• Free scan

  Ratings and reviews markup D9

• Free scan

  Breadcrumb markup D10

• Paid plan

  Item condition marked up D11

• Free scan

  JSON-LD used (not only microdata/RDFa) D12

• Free scan

  No JSON-LD parse errors D13

• Paid plan

  No conflicting product markup on a page D14

E. Data consistency

Counts for 8% of the overall score.

• Free scan

  Markup price shown on the page E1

• Paid plan

  Markup availability matches the page E2

• Paid plan

  Currency matches the market E3

• Paid plan

  Prices consistent across language versions E4

• Coming soon

  Product feed matches the website E5

• Free scan

  No expired price validity dates E6

• Paid plan

  Page heading matches product name E7

F. Commerce and policy clarity

Counts for 10% of the overall score.

• Free scan

  Returns, shipping and contact pages linked F1

• Free scan

  Return policy in structured data F2

• Free scan

  Shipping details in structured data F3

• Coming soon

  Return policy complete (window, fees, method) F4

• Coming soon

  Delivery time and cost per country F5

• Coming soon

  Payment methods stated (incl. BNPL, cash on delivery) F6

• Coming soon

  Warranty information F7

• Coming soon

  VAT/tax inclusion stated F8

• Paid plan

  Countries and regions served stated F9

• Coming soon

  Order tracking and support hours F10

• Free scan

  Privacy policy and terms linked F11

G. Offers, promotions and loyalty

Counts for 7% of the overall score.

• Free scan

  Loyalty program machine-readable (MemberProgram) G1

• Paid plan

  Program tiers marked up G2

• Paid plan

  Member pricing marked up G3

• Free scan

  Sale prices marked up G4

• Coming soon

  Promotion terms machine-readable G5

• Coming soon

  Coupon and promo code clarity G6

• Paid plan

  Points earned shown on product pages G7

• Coming soon

  Earn/burn rules and points expiry stated G8

• Coming soon

  Loyalty account linking available G9

• Paid plan

  Gift cards discoverable G10

• Coming soon

  Bundle and buy-one-get-one offers clear G11

H. Multilingual and market

Counts for 6% of the overall score.

• Free scan

  Page language declared H1

• Free scan

  hreflang reciprocal with x-default H2

• Coming soon

  Same products in each language H3

• Coming soon

  Policies equivalent across languages H4

• Free scan

  Arabic encoding and right-to-left direction H5

• Free scan

  Markup uses Latin digits and ISO currency codes H6

• Paid plan

  Country sites or folders H7

• Coming soon

  Content differs by visitor country H8

I. Agent protocols and machine interfaces

Counts for 4% of the overall score.

• Free scan

  llms.txt I1

• Free scan

  llms-full.txt I2

• Free scan

  UCP business profile (/.well-known/ucp) I3

• Free scan

  MCP server discovery (verify path against spec) I4

• Coming soon

  Agentic checkout signals, e.g. ACP (verify spec) I5

• Free scan

  Public product endpoints (Shopify, WooCommerce) I6

• Coming soon

  Public API documentation (OpenAPI) I7

• Coming soon

  Platform agentic features switched on I8

• Coming soon

  Signed-agent verification support I9

• Paid plan

  Site search works without JavaScript I10

J. Agent test drives

Counts for 7% of the overall score.

• Coming soon

  Find a named product via site search J1

• Coming soon

  Find price and availability J2

• Coming soon

  Find delivery time and cost to a city J3

• Coming soon

  Find the return policy J4

• Coming soon

  See member price or points earned J5

• Coming soon

  Add to cart J6

• Coming soon

  Reach checkout as a guest J7

• Coming soon

  Steps, time and failure point per task J8

• Coming soon

  CAPTCHA, OTP or forced login encountered J9

K. Off-site AI presence

Counts for 8% of the overall score.

• Coming soon

  AI shelf: recommended for category prompts K1

• Coming soon

  Share of voice vs competitors K2

• Coming soon

  Accuracy of AI answers about prices and policies K3

• Coming soon

  Third-party sources AI cites about the brand K4

• Coming soon

  Wikidata/Wikipedia entity K5

• Coming soon

  Google Business Profile and maps listings K6

• Coming soon

  Marketplace presence and consistency K7

• Coming soon

  Presence on review platforms K8

• Coming soon

  Brand name shared with another entity K9

L. Platform and tech context (reported)

Reported for context; not scored.

• Free scan

  E-commerce platform L1

• Free scan

  CDN / firewall vendor L2

• Paid plan

  Third-party script weight L3

• Paid plan

  Analytics tags present L4

M. Connector-based

Reported for context; not scored.

• Coming soon

  Verified AI bot visits and errors (server/CDN logs) M1

• Coming soon

  Merchant Center feed health M2

• Coming soon

  AI referral traffic and conversions (GA4/Shopify) M3

• Coming soon

  Catalog completeness vs website (platform API) M4

• Coming soon

  Loyalty API capabilities (balance, earn, redeem) M5

• Coming soon

  Promotions engine rules vs published offers M6